VP - Brand Strategy, Demand Gen & Content Marketing
Key requirements Must be currently based in the Bay Area and willing to work from Eltropy's HQ in Milpitas CA Must be able to rebrand and reposition Eltropy in CFI leveraging Generative AI Must be able to create a GoToMarket strategy for CFIs for our Generative AI solutions Define the use cases in collaboration with Product, Customer Success and Sales Determine value proposition Identify goals and timeline Help define the sales process Execute effective marketing Employ data Should have experience as the head of marketing with a SaaS startup which grew from $50M ARR to $100M ARR and beyond Experience with Lead/demand generation, speaking at conferences, content and brand building Rebranding and repositioning The financial services industry is a big plus Customer communication/engagement/CRM product is a plus.
Functional Responsibilities Making Eltropy the #1 Brand for Omni-channel Digital Conversations Platform for Credit Unions and Community Banks with an emphasis on AI Develop the Eltropy brand voice - and guidelines - to ensure that Eltropy stands out in the noise Proliferate the Eltropy brand and message across social media channels and platforms Draft and publish press releases announcing new customers, new hires, new features, awards, etc.
Identify channels for publication with the target audience Grow the Eltropy website to become the #1 resource for thought leadership on Digital Communication Platform for Financial Services professionals Identify relevant trade show sponsorships and webinar opportunities to generate brand and product awareness.
Company Strategy Actively work with the CEO and Senior staff to develop and implement an innovative Marketing Strategy Identify opportunities on current and new platforms How to market - Press Releases, Email Campaigns, Social Media Advertising, Event Sponsorship, etc.
Identify prospective marketing partnerships to generate additional interest in the Credit Union market Generating MQLs:
To Acquire New Customers Generate sufficient MQLs per Salesperson per week to ensure that the Sales team has a strong funnel to drive ARR growth Manage paid digital marketing channels that target the Credit Union audience e.
g.
LinkedIn, Search Engine Marketing Draft and distribute email campaigns to prospective and current customers.
Manage a robust Letter Campaign that targets all Credit Unions in the U.
S.
Product Marketing:
Growing Existing Customers Work closely with Eltropy's product team to market new Product features to target both existing and prospective customers.
Manage communication, such as email campaigns, press releases, website updates, etc.
, with existing and prospective customers.
Joint Marketing with Partners Manage go-to-market strategy with Eltropy partners.
Draft press releases, social media posts and other marketing collateral that promotes new partnerships to existing and prospective customers.
Team Identify, grow, and add talent to the Marketing team to continually raise the bar and enable team success.
Lead through organizational management and cross-enterprise collaboration.
Including:
Successful relationships with Eltropy Sales, Product & Customer Success teams Processes & Systems Establish a successful Marketing process that ensures consistent MQL generation and state-of-the-art quality on marketing collateral for customers and prospects Serve as the key point of contact for relevant trade publications and event organizers.
Establish and maintain newsletter subscriber base as well as other relevant lists for email marketing in Hubspot.
Skills:
Strong interpersonal skills, including the ability to lead via influence.
Open and highly collaborative, ability to partner well with multiple cross-functional team High energy, strong work ethic Accountable and self driven (takes responsibility for actions & results) Excellent written and oral presentation/communication skills and ability to communicate effectively at all levels including with top Corporate Executives Ability to quickly adjust according to need Marketing and leadership experience a plus
Experience:
More than ten (10) years working in a professional setting Proven track record of success leading & developing high performing teams Familiarity with the financial services industry a plus Working experience with workforce communication and office tools - Zoom, Skype, Hubspot, Slack, Whatsapp, MSword, Google Docs Performance Goals:
Meet quarterly leads generation numbers Meet quarterly plan - blogs, posts, videos Keeping website continuously updated About Eltropy (www.
eltropy.
com) - Eltropy is a rocket ship FinTech on a mission to disrupt the way people access financial services.
Eltropy enables financial institutions to digitally engage in a secure and compliant way.
Using our world-class digital communications platform, community financial institutions can improve operations, engagement and productivity.
CFIs (Community Banks and Credit Unions) use Eltropy to communicate with consumers via Text, Video, Secure Chat, co-browsing, screen sharing and chatbot technology -- all integrated in a single platform bolstered by AI, skill-based routing and other contact center capabilities.
Eltropy Values:
No fear - tell the truth.
Customers are our north star.
Nothing is impossible.
Recommended Skills Artificial Intelligence Customer Value Proposition Digital Marketing Direct Marketing Finance Google Docs Estimated Salary: $20 to $28 per hour based on qualifications.
Functional Responsibilities Making Eltropy the #1 Brand for Omni-channel Digital Conversations Platform for Credit Unions and Community Banks with an emphasis on AI Develop the Eltropy brand voice - and guidelines - to ensure that Eltropy stands out in the noise Proliferate the Eltropy brand and message across social media channels and platforms Draft and publish press releases announcing new customers, new hires, new features, awards, etc.
Identify channels for publication with the target audience Grow the Eltropy website to become the #1 resource for thought leadership on Digital Communication Platform for Financial Services professionals Identify relevant trade show sponsorships and webinar opportunities to generate brand and product awareness.
Company Strategy Actively work with the CEO and Senior staff to develop and implement an innovative Marketing Strategy Identify opportunities on current and new platforms How to market - Press Releases, Email Campaigns, Social Media Advertising, Event Sponsorship, etc.
Identify prospective marketing partnerships to generate additional interest in the Credit Union market Generating MQLs:
To Acquire New Customers Generate sufficient MQLs per Salesperson per week to ensure that the Sales team has a strong funnel to drive ARR growth Manage paid digital marketing channels that target the Credit Union audience e.
g.
LinkedIn, Search Engine Marketing Draft and distribute email campaigns to prospective and current customers.
Manage a robust Letter Campaign that targets all Credit Unions in the U.
S.
Product Marketing:
Growing Existing Customers Work closely with Eltropy's product team to market new Product features to target both existing and prospective customers.
Manage communication, such as email campaigns, press releases, website updates, etc.
, with existing and prospective customers.
Joint Marketing with Partners Manage go-to-market strategy with Eltropy partners.
Draft press releases, social media posts and other marketing collateral that promotes new partnerships to existing and prospective customers.
Team Identify, grow, and add talent to the Marketing team to continually raise the bar and enable team success.
Lead through organizational management and cross-enterprise collaboration.
Including:
Successful relationships with Eltropy Sales, Product & Customer Success teams Processes & Systems Establish a successful Marketing process that ensures consistent MQL generation and state-of-the-art quality on marketing collateral for customers and prospects Serve as the key point of contact for relevant trade publications and event organizers.
Establish and maintain newsletter subscriber base as well as other relevant lists for email marketing in Hubspot.
Skills:
Strong interpersonal skills, including the ability to lead via influence.
Open and highly collaborative, ability to partner well with multiple cross-functional team High energy, strong work ethic Accountable and self driven (takes responsibility for actions & results) Excellent written and oral presentation/communication skills and ability to communicate effectively at all levels including with top Corporate Executives Ability to quickly adjust according to need Marketing and leadership experience a plus
Experience:
More than ten (10) years working in a professional setting Proven track record of success leading & developing high performing teams Familiarity with the financial services industry a plus Working experience with workforce communication and office tools - Zoom, Skype, Hubspot, Slack, Whatsapp, MSword, Google Docs Performance Goals:
Meet quarterly leads generation numbers Meet quarterly plan - blogs, posts, videos Keeping website continuously updated About Eltropy (www.
eltropy.
com) - Eltropy is a rocket ship FinTech on a mission to disrupt the way people access financial services.
Eltropy enables financial institutions to digitally engage in a secure and compliant way.
Using our world-class digital communications platform, community financial institutions can improve operations, engagement and productivity.
CFIs (Community Banks and Credit Unions) use Eltropy to communicate with consumers via Text, Video, Secure Chat, co-browsing, screen sharing and chatbot technology -- all integrated in a single platform bolstered by AI, skill-based routing and other contact center capabilities.
Eltropy Values:
No fear - tell the truth.
Customers are our north star.
Nothing is impossible.
Recommended Skills Artificial Intelligence Customer Value Proposition Digital Marketing Direct Marketing Finance Google Docs Estimated Salary: $20 to $28 per hour based on qualifications.
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